Canadian Publishing Industry News
17 February 2018,     NEW BRUNSWICK

PETS Magazine Launches First Edition of Newsletter

Newsletter for Veterinarians Clients
Newsletter for Veterinarians Clients
The newsletter will be used to build awareness of the magazine by previewing  upcoming issues, describe how Canadian veterinarians and technicians can contribute editorial content or simply recommend future topics that would benefit pet owners. Pets Magazine will offer promo codes exclusive to  veterinary subscribers for their clients to be able to take advantage of special offers and discounts from advertisers who support the magazine.

6 February 2018,     MONTREAL

Pierre Marcoux Appointed President of TC Media

Pierre Marcoux new President of TC Media
Pierre Marcoux new President of TC Media
 TC Transcontinental, has announce the appointment of Pierre Marcoux as President of the Media Sector. TC Media is the specialty media devision of TC Transcontinaental , with  brands in the business, finance and construction sectors, including an event planning component. TC Media is also  the largest publisher of French-language educational resources in the country. As part of its transformation, TC Transcontinental has refocused its Media Sector activities on these key segments, identified as having the most potential for growth and development.

3 February 2018,    

Editors' Choice Awards

 
The Canadian Society of Magazine Editors (CSME) is looking for the best work of 2017 by Canadian magazine editors. The Editors’ Choice Awards, presented by CSME, honour and celebrate the high-quality work of editors within the Canadian magazine industry.
 Enter your magazine by 4:30 p.m., Fri., March 2, 2018,

24 January 2018,     TORONTO

Weddingbells Unveils Bridal Trends Guide

Latest issue on newsstands
Latest issue on newsstands
Weddingbells and MARIAGE Québec have unveiled the biggest bridal trends of 2018 in their latest annual Trends Guide. Weddingbells’ Wedding Trends Guide provides insight into this year’s most popular and inspirational décor, desserts, florals, jewellery and style.  Newest crazes include black bouquets, bowed dresses, celestial accessories, Gen-Z Yellow décor, unexpected pink and red colour schemes, and whimsical rainbow crêpe cakes

16 January 2018,     TORONTO

Retail Magazines Sales Study Released

 

Retail Magazine Sales Remain Strong
Retail Magazine Sales Remain Strong
A new national survey of shoppers and retailers conducted for Magazines Canada found that Canadians of all ages enjoy browsing for and buying magazines on shopping trips. The study shows that actual consumer behaviour around magazine reading and buying makes a compelling business case for magazines at retail. Retail stores that have maintained magazine space and selection report that they have maintained sales. 

16 January 2018,    

2018 Business Media Leadership Summit January 22 & 23

 

The challenges facing B2B publishers will be discussed in the upcoming 2018 Business Media Leadership Summit being produced by Magazines Canada. This two day conference will be held on January 22 and 23 at Kingbridge Conference Centre, King City, just north of Toronto.

The keynote is Paul Andrews, Chief Revenue Officer of PennWell a Tulsa, USA based publisher with over 150 business-to-business magazines and newsletters in 12 vertical markets. A panel in day two will list the Top Ten Money Making Ideas that is a must attend for any publisher.
 

11 January 2018,     TORONTO

Today's Bride Sold to Newcom

 

 
Newcom Media Inc. (formerly Newcom Business Media Inc.) acquired Today’s Bride and its related titles from Family Communications Inc. This represents the first foray into the consumer world for Newcom .Don Swinburne and Brian Baker were looking to retire and sold their Parenting division to the staff. "I felt that the Bridal industry is as low-risk as you’re going to get in terms of entering a new market,” said Joe Glionna, President, Newcom. “We changed our name, removing “business” about a month ago . I’ve got to start thinking about selling newsstand copies.

21 December 2017,    

The Digital Santa is Going to be Late this Year

If you bought online this year Santa may be a little late to get that gift under the tree as there are reports that shipments are delayed due to the high volume of online orders.

I personally bought  a gift online on Amazon during Black Friday Sales and was promised a December 8 delivery date and it is now somewhere in the postal system as it was sent by USPS/Canada Post. Two other online purchases came within a week though. I guess this is a side effect of online purchases at Christmas time. 

 

We at Masthead would like to wish you a joyous and peaceful Christmas this year even if Santa is a little late this year.

 

 

21 December 2017,    

Cover of the Week - House and Home January 2018 Issue

 

The January 2018 issue of Canadian House & Home is a winner!

 

On Friday, December 8th, Canadian House & Home had their annual Trends Breakfast event at the Royal York Hotel in downtown Toronto.

 

20 December 2017,     TORONTO

Real vs Sponsored Content - 80% of middle school students can’t tell the difference

Digital perceptions of online content by students of what is real, sponsored and fake were surveyed by Stanford’s Graduate School of Education. Students (7,800) were asked to complete an online survey of Slate magazine’s website and to evaluate three different sections - a traditional advertisement, a news story, and native advertisement. The study also looked at social media postings to see if students could determine it was authentic or fake.

 

 SLATE MAGZINE STUDENT SURVEY  PAGE

Sign up for your free weekly
Masthead Express newsletter
Most Recent News Comment
Anonymous says:
Not an industry first as Time did this last year first with an iPhone. What a horrible idea. High-en...
Most Recent Blog Comment
Jim A. says:
I also purchased an Android tv box just a short while ago, with the intent of cancelling or, at the ...
Find a supplier
Community Gallery
CSME 2016 Summer Mixer
CSME 2016 Summer Mixer
Send us pictures of your events!
Upcoming Industry Events
Promote your company
Click for benefits
Blogs
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
MEDIA NEWS FROM CNW