Masthead Blogs
Friday, June 23, 2017
Covers Sell
Scott Bullock
 

Test your knowledge of Toronto Life covers.  Which of these 4 Covers was the best-seller in 2016?
 

Better yet, try ranking them from #1 to #4.
 

• Get none right…you are a Dunce.

• Get #1 right…you graduate High School

• Get #1 & #2 right…you graduate University

• Get all 4 in order…Masters Degree

 

 
 

Don’t look yet!


Don’t cheat!




 

Scrowl down for Answers…


 



Answers below:

 

 

#1  Dec 2016 (Trudeau) sold 8,869 copies!

#2  Sep 2016 (Murder) sold 8,705 copies.

#3  Mar 2016 (Legal-ish) sold 8,110 copies

#4  Apr 2016 (Where to Eat) sold 7,267

 

Apparently TL Readers like our handsome Prime Minister, and his policy to legalize weed! All strong cover treatments and subject matter choices!

 
Friday, June 23, 2017
Covers Sell
Scott Bullock
 

Pioneer Woman, a new magazine launched by Hearst and Scripps Networks Interactive, has apparently 100% sold out, and is going back to press to print another 100,000 copies, according to Ad Week.

 

The first issue was published on June 6th, 2017, with the next issue scheduled to go on sale in September of 2017.

 

The magazine was launched exclusively in Wal Mart…4000 stores in the USA. Ad Week’s article said:

 

“Drummond’s blog, which launched in 2006, became a lifestyle phenomenon with millions of fans. Her Food Network show premiered in 2011. In addition to her multiple New York Times best-selling cookbooks, Drummond also has a line of cookware, dinnerware and home products available at Walmart. Drummond’s products are also sold at her own store, The Mercantile, in Pawhuska, Okla., an hour north of Tulsa.”

 

The cover features Ree Drummond, star of The Pioneer Woman on Food Network. Fantastic to see a new magazine take off like this one has!

 
 

 
Wednesday, June 21, 2017
Covers Sell
Scott Bullock

The Aug/Sep 2017 issue of Canada’s History is scheduled to hit newsstands July 24th, 2017.


Here’s what Editor Mark Reid has to say about this one:

 

“For years, the WWII attack on Nazi-held Dieppe was viewed as a disaster. And when it comes to the sheer loss of life, and the scores of Canadian and Allied soldiers captured and made into POWs, the Dieppe Raid of August 19, 1942 was truly disastrous. But what if there was a secret, ulterior motive for conducting the doomed raid? What if the raid was really a cover for a covert spy mission — to steal secret information that could help break the infamous Nazi Enigma code machine?

 

For our August-September issue, Canada’s History is featuring a harrowing image of an Allied soldier — one of the few survivors who managed to escape the chaos and killing on the rocky beaches at Dieppe. The Dieppe Raid marks its 75th anniversary this year, and our cover story, by award-winning author and historian David O’Keefe, reveals the real reason behind the botched sneak attack on Nazi-occupied France.”
 

 
Wednesday, June 21, 2017
Covers Sell
Scott Bullock

The Aug/Sep 2017 issue of Canadian Woodworking is scheduled for on sale July 24th, 2017.
 

Art Director Jonathan Cresswell-Jones as created a vibrant, warm cover treatment.  It features:

 

• Strong sky bar treatment

• Benefit-oriented hooks

• Main Sell Line up high, and to the left

• Good use of yellow to draw the eye down the cover

• UPC code banished to lower right, where it belongs
 

 


 

 
Wednesday, June 21, 2017
Covers Sell
Scott Bullock
 
 

Rollingstone magazine has reached a settlement deal with the Phi Kappa Psi fraternity at the University of Virginia in the amount of $1.65 million dollars.   The law suit stemmed from the now infamous “fake news” story back in November of 2014 entitled “A Rape on Campus.”  The fraternity had sought $25 million.  This settlement is in addition to the $3 million dollars awarded to Nicole Eramo, a University of Virginia administrator, who was defamed by the article.  Plus, there is still an appeal pending by three individual members of the fraternity who are also seeking millions in damages to their reputations.

 

In a gesture of good will, it is reported that the  fraternity plans to donate “a significant portion” of the settlement to groups that offer sexual assault awareness education, prevention training and victim counseling services on college campuses.
 

 
The magazine chose to fight these lawsuits for years, despite the story being completely debunked by a Columbia Journalism School report.

 

The legal costs of defending the various lawsuits, and the settlement costs, may have contributed to Wenner Media selling a 49% stake in the iconic American brand to BandLab Technologies, a Singapore-based music company back in September of 2016, and US Weekly to the National Enquirer in March of 2017.

 

If only they had hired a good fact checker.  Or simply admitted their mistake and apologized right away.

 
Most Recent Blog Comment
Marty Seto says:
Hi Steven, these are created by the client directly and booked like they would an ad. The new copywr...