Wednesday, May 10, 2017
National Bird Cover: Big Win!
 

Congratulations to the team at Canadian Geographic for the success of the Nov/Dec 2016 issue, featuring Canada’s new national bird.
 

This issue was a success on every level:

1.  Got lot’s of free media exposure

2.  Sales up 42% from prior year

3.  Cover price increased by $1 to $8.95…a 12.6% increase

4.  Revenue up 59%

5.  Efficiency finished at 42%…up 14 pts from prior year

 
 

 
- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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