Friday, November 24, 2017
Cover of the week - GQ Citizen of the Year
 

GQ magazine has named controversial former San Francisco 49r’s quarterback Colin Kaepernick its Citizen of the Year. Their website proclaims that they are “Celebrating the man who became a movement.”  Or perhaps they just hope to cash in with tons of free publicity and  and big newsstand sales?  Regardless, it’s a gutsy move and a powerful cover treatment.

 

Here’s GQ’s pitch:
 

“Much has changed in the four years since Colin Kaepernick was last on the cover of GQ. Back then he was a rippling superhero of a quarterback on the rise. But a simple act—kneeling during the national anthem—changed everything. It cost him his job. It also transformed Colin Kaepernick into a lightning rod and a powerful symbol of activism and resistance.

 

Though Colin Kaepernick continues his silent protest, he agreed to collaborate with GQ on a special project for our December Men of the Year issue in an effort to, as the piece explains, “reclaim the narrative of his protest.” He helped us assemble a ten-person team of his closest confidants—including rapper J.Cole, director Ava DuVernay, activist Harry Belafonte, and Women’s March co-organizer Linda Sarsour—to speak on the subjects of activism, protest, and equality, and to offer some rare insights into Colin Kaepernick himself.

 

Paired with the piece are inspiring images by Martin Schoeller, who photographed Kaepernick in Harlem, intending to evoke the spirit of Muhammad Ali’s anti-Vietnam War protests in the neighborhood during the late 60s.”


 

 
- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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