Canadian Magazine Industry News
7 December 2009,     TORONTO
Canadian Family partners with grocery distributors to expand awards
Canadian Family is integrating its Canadian Family Food Awards with the Canadian Council of Grocery Distributors Canadian Grand Prix New Product Awards. The partnership, which launches when the CCGD announce its nominees in May, will include cross promotion, logo integration and joint communication campaigns.
Canadian Family winter 2010
Canadian Family winter 2010

“The CCDG have the Canadian Grand Prix New Product Awards which look at the best food products each year,” said Canadian Family publisher Carina D'Brass Cassidy. “Because our awards look at products that readers nominate we thought the partnership is a nice complement because it brings in the consumer and trade side.”

Currently, Cassidy said Canadian Family promotes its awards in the magazine, online and in its St. Joseph sister publications. This will expand to include the CCGD’s Grand Prix Awards when the nominees are announced next spring. “What we will do on the magazine side is inform readers about what the Grand Prix awards are because they are not directed at consumers,” she said. “Our role working with the CCGD is educating consumers as to what getting a Grand Prix award means. The CCGD in turn will be taking the Canadian Family awards back to their primary members which are grocery retailers and food manufacturers.”

The Canadian Family Food Awards were launched earlier this year. The consumer-focused awards prompted 6,000 Canadian families from coast-to-coast to choose from almost 2,000 individual brands and vote online for their favourite foods. The results of the first awards are featured in the Winter 2010 issue of Canadian Family, hitting newsstands today.

Canadian Family is published eight times a year by St. Joseph Media. It has a paid circulation of 30,000 and a controlled circulation of 60,000. The cover price of the magazine is $4.50 and costs $12.95 for a year subscription.

— Val Maloney
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