Canadian Magazine Industry News
26 February 2015,     TORONTO, LOS ANGELES
Canadian Living and ELLE Canada to shoot live interactive covers this Friday
Canadian Living
and ELLE Canada will shoot their magazine covers simultaneously in Toronto and Los Angeles this Friday, February 27.  

Actress and health advocate Lisa Ray will be Canadian Living’s guest editor and cover model for June. Ray is one of the many guest editors that will be featured during the magazines year-long 40th anniversary celebration. Readers are invited to follow the Lisa Ray live cover shoot @CanadianLiving on twitter and Instagram on Friday between noon and 2pm EST. Fans can submit questions on all social media platforms using the hashtag #CL40.

ELLE Canada’s May cover will be shot in Los Angeles and will feature actress and singer Bella Thorne. Thorne will be recording the shoot throughout the day by wearing a GoPro camera. Behind the scene footage will be featured on the ELLE Canada website.

ELLE Canada received such a positive reaction when they invited social media followers to virtually be a part of their cover shoots, it made perfect sense to repeat this successful model again as well as implement a similar execution with Canadian Living,” Jacqueline Loch, vice-president and group publisher, consumer solutions, TC Media said. “The most recent December 2014 ELLE Canada live cover shoot featuring Hilary Duff resulted in more than 150 million impressions of #ELLECanadaHilary, so we are very excited about hosting two live cover shoots this Friday with two of our biggest brands.”

Readers are being encouraged to ask questions, follow the live update feed and vote on the final newsstand cover. To take part in the live cover shoot follow @ELLECanada on Twitter, Instagram, Facebook and Snapchat using the hashtag #ELLECanadaBella.

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