Canadian Publishing Industry News
19 January 2017,    
New Masthead Bloggers
We are pleased to announced two new bloggers to the Masthead stable in addtion to the Industry Guest bloggers in the "Words of Inspiration" blog that has been a hit with readers. One will be the showcasing all the great talent we have in Canada with the "Off the Page" blog that will be written by Richard Johnson, who some of you might know through his work with the National Magazines Awards Foundation, who happens to have some writing skills.

Off the Page is an interview series featuring award-winning Canadian writers, illustrators, photographers, and other creators. The  goal is to peel back the curtain on some of the best and most engaging magazine stories and content, and to learn something about the process of creation, the approach of the creator, and the impact of a great story. 

 

Richard says “I am passionately enthusiastic and curious about Canadian magazines and Canadian creators, and Off the Page is an outlet to satisfy that curiosity—to learn how great journalism is made and what journalists do to create that award-winning story. I’m very excited to be partnering with Masthead, long the publisher of record for Canadian magazine news, to share these stories with a wider audience.”


The second blogger is Norm Laurenco a COPA Judge and Creative director of K9 Strategy+Design who will shares insights and thoughts on how to keep your brand healthy, strong and always forward-thinking called "Magazine Media Brandaid". The first posting will be released in a few weeks and will be a monthly coloumn.

 
K9 Strategy+Design is an expert creative agency specializing in corporate branding, print collateral, publication and magazine development. The agency has worked for most of Canada’s publishers and their award-winning work has led to publishing commissions from American Express, Sotheby’s Global Real Estate, Baxter Travel Media, Magazines Canada, Metro Newspapers, Mastercard, The Globe and Mail, Ski Canada Magazine, Seneca Collage Alumni Association, Centennial Collage Alumni Association, East Coast Living Magazine and many others since 1998.

These new blogs are part of the changes instituted since Martin Seto became edior of Masthead as it will provide coverage of the publishing industry in Canada that includes any company that produces content in traditional and digital channels that encompasses magazines, newspapers, broadcasters and digital only players. If you are interested in being a guest blogger in the "Words of Inspiration" blog send your request to masthead@reflexmediasales.com.
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Hi Steven, these are created by the client directly and booked like they would an ad. The new copywr...