Canadian Publishing Industry News
4 November 2017,    
St Joseph launches new Men’s Service magazine - "Title”

St Joseph media has tweaked their stable of 10 brands that include city lifestyle magazines (Toronto Life, Ottawa Magazine) and women service pubs (FASHION Magazine, Weddingbells, Marriage Québec, Canadian Family) is launching a Men’s service magazine “Title” this November. The new publication Title replaces the former Men’s FASHION magazine and will be targeting affluent Men 28-50.

The brand will focus on men’s fashion and lifestyle content and will publish across print, digital and social platforms. The website will be live November 14 and the content will be broadcast on 3 social media channels, Facebook, Twitter and Instagram and an email newsletter list is being created. 


This new publication will piggyback on the distribution of Toronto Life and Fashion Magazine subscribers in selected FSA’s as a bundle bonus. Title will be available on newsstands poly-bagged with FASHION at select Shoppers Drug Marts throughout Canada on November 20, 2017. The print issue will be published 3x a year (Fall, Winter, and Spring).



“The launch of Title is part of our ongoing strategic plan to position our media brands as the most competitive in the market and to target the luxury consumer,” said Jacqueline Loch, VP & Group Publisher, Women’s Brands at St. Joseph Communications. “We strategically designed the Title brand to feature high quality multi-platform content that will resonate with our readers.

The inaugural print edition of Title launches with the Winter 2018 issue of FASHION. The cover star is R&B artist Miguel and inside there are interviews with Mad Men’s Matthew Weiner, artist Brian Espirtu and hockey player-turned writer Sean Avery. The Winter 2018 issue of Title also features a seasonal style shoot by award-winning photographer Matt Barnes.


It is nice to see the confidence in the market with this new launch and we hope St Joe’s prospers in this new venture. This launch is one of the first new moves since Douglas Kelly took over as President in August, who was previously SVP, Strategic Content Labs.

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