MastheadOnline News RSS MastheadOnline RSS en-us Mon, 20 Feb 2017 06:06:34 EST Mon, 20 Feb 2017 05:46:26 EST Pierre Karl Peladeau returns to Quebecor as President and CEO, Pierre Dion appointed Chairman of the Board of Quebecor Media Fri, 17 Feb 2017 22:31:13 EST   Quebecor announced that Pierre Karl Péladeau is resuming his role as President and CEO, effective immediately. Pierre Dion, who has held the position since April 2014, has been appointed Chairman of the Board of Quebecor Media and a director of Quebecor. Moreover, his nomination will be proposed for the Board of Directors of TVA Group at its General Meeting in May 2017. Brian Mulroney will remain Chairman of the Board of Quebecor. "I am very pleased to return to the helm of Quebecor," said Pierre Karl Péladeau. "The Corporation is dear to my heart, it is in sound financial health, and has grown steadily in recent years. I'd like to express my gratitude to Pierre Dion for his hard work and exemplary leadership, and to the entire management team. Pierre has been with the company since 2004 and has been a trusted colleague of mine for over ten years. I'm looking forward to working with him again." New Magazine to be launched in the Atlantic Canada - Maritime Edit Thu, 16 Feb 2017 05:27:51 EST It looks like print is making a comeback as a new quarterly magazine is to be launched this summer 2017 that celebrates the heritage and lifestyle of Canada’s East Coast. The magazine will be delivered directly to 60,000 residences in the Maritimes, and will be prominently displayed for sale on newsstands, bookstores and retailers across the country. According to James Mullinger the Editor In Chief, The Maritime Edit is the first and only print publication to capture, celebrate and highlight the discreet luxury of living and working in Atlantic Canada.   Wider Horizons win Gold and Silver Magazine Awards Thu, 16 Feb 2017 16:59:40 EST Lethbridge College’s Wider Horizons magazine won a Gold and Silver in a competition with publications from Universities and Colleges in Western Canada and nearby USA states. Wider Horizons is published 4x a year by the Lethbridge College Advancement Office based in Alberta. The entries were judged against submissions from post-secondary institutions from Manitoba, Saskatchewan, Alberta, British Columbia, Alaska, Washington, Oregon, Idaho and Montana. These regional awards were presented in Seattle by representatives of the Centre for the Advancement and Support of Education, based in Washington, D.C.   Who can you Trust? Traditional media tops the list Wed, 8 Feb 2017 05:27:47 EST Trust in media is a hot topic these days with fake news on the rise and journalism in crisis.  New Canadian research confirms that while social media may be entertaining and fun, traditional media is trusted and true.   Canadian Content Showcase - FASHION - Sophie Gregoire Trudeau Cover Story, Wedding Bells - 2017 Wedding Trends Wed, 8 Feb 2017 05:39:01 EST To raise the profile of Canadian content this story will showcase the latest news from content creators in the media industry in Canada. If you have great content you want to share with Masthead readers send the stories to FASHION Magazine secures Canada’s⨠Sophie Grégoire Trudeau for⨠exclusive cover feature in March 2017 issue In honour of International Women’s Day on March 8, FASHION Magazine is revealing its feminist-themed March 2017 issue with an exclusive cover and interview featuring Sophie Grégoire Trudeau. The issue marks Grégoire Trudeau’s first fashion cover to date and includes an eight-page feature in which Grégoire Trudeau speaks to the importance of promoting women’s rights in today’s chaotic socio-political landscape. "We're being called to rise up and raise our level of consciousness and to connect with other human beings," says Grégoire Trudeau. "The level of opportunity that we're sitting on right now as a country and a generation is immense."   Advertising Week: Rogers Media shows how to integrate the brand into content Tue, 7 Feb 2017 05:27:54 EST   With all the talk about content marketing Rogers Media revealed in their session how sports content is produced, consumed and its engagement with their audience. The lessons learned from their presentation can be used to show how and where brands can be integrated into content and the life cycle of this content. 80% of audiences in Canada are sports fans with 7 out 10 females sports fans too. From left to right: Greg Sansone, Vice-President of Programming, Sportsnet, Matthew Logue, COO, S&E Sponsorship Group, Gord Hendren, President & CEO, Charlton Insights, Tara Slone, co-host of Rogers Hometown Hockey and Sportsnet broadcaster Advertising Week: State of Mobile from Google and Yahoo Sat, 4 Feb 2017 13:46:35 EST   It has been 10 years since the Apple iPhone was introduced in the marketplace and the use of mobile is maturing. This consumer entry point is stabilizing as the winners and losers in the mobile space are emerging. This article will reflect on the learning from the Google and Yahoo presentations heard at Advertising Week as part of the coverage this week's event. Some of this you may already know this and others may get discourage on the advertising opportunities in the mobile space as Facebook is becoming the dominant player for advertising. In the Google presentation it was revealed that Brand marketers are a little behind in the mobile space as they have not optimized their websites for the mobile devices and thus are not meeting the expectations of the consumer. The smartphone is becoming the primary device for most consumers and Yahoo in their presentation revealed the consumers are spending close 5 hours a day on their smartphone. It is also seen that Phablets (6" Devices) are becoming a dominant device along with medium smartphones. Tablets are in 3rd place, so perhaps the hype around tablets is now fading.  Left to Right: Jeff Lancaster, CEO of Catalyst; Fahd Ananta, Product Manager Shopify; Michael Tsang, Interactive Marketing, Mazda Canada; Miles Savage, Agency Business Development Manager, Google Advertising Week- Bell Media Talks about Big Data Mon, 30 Jan 2017 06:39:34 EST   This week is Advertising Week in Toronto that is produced by the ICA and Masthead will be covering some of the sessions and the opening breakfast was hosted by Bell Media on how Big Data is evolving in the marketplace. The telcos are in a unique market position as they are now distributors and content creators that enables them to track the customer journey. It was an eye opening session as they revealed how Bell Media uses all the data to help advertisers to see the media effectiveness of their ads. There are 3 sources of data subscriber profiles, location data (via cell tower pings) and behavioral data (smartphone usage). This enables marketers to get a sense of user intent in market segments in specific geographical areas. They estimate that the average user/subscriber generates 300-500 location events per day. Left to Right; Mark Finney VP, Strategic Sales, Bell Media;  Scott Knox, ICA; Matt Alexander, Bell Mobility Ted Markle Named COO of Annex Printing & Publishing Fri, 27 Jan 2017 05:27:40 EST   Ted Markle becomes Chief Operating Officer of Annex Printing & Publishing, the parent company of PrintAction magazine operating under the company’s Annex Business Media arm, which is Canada’s largest business-to-business publishing group. Markle began his role with Annex this week, after spending several months consulting for the company, reporting to President and CEO, Mike Fredericks. Markle will lead Annex’ executive team as the company aims to continue its past several years of expansion. “We are fortunate to have an operator of Ted’s media experience join us,” said Fredericks. “Ted has also become very familiar with the Annex culture over the past year, and in fact has been involved in our Values Project. He understands what makes us unique, but also brings a valuable fresh look at our business and some high level printing experience as well.” New Masthead Bloggers Thu, 19 Jan 2017 12:29:00 EST We are pleased to announced two new bloggers to the Masthead stable in addtion to the Industry Guest bloggers in the "Words of Inspiration" blog that has been a hit with readers. One will be the showcasing all the great talent we have in Canada with the "Off the Page" blog that will be written by Richard Johnson, who some of you might know through his work with the National Magazines Awards Foundation, who happens to have some writing skills. Off the Page is an interview series featuring award-winning Canadian writers, illustrators, photographers, and other creators. The  goal is to peel back the curtain on some of the best and most engaging magazine stories and content, and to learn something about the process of creation, the approach of the creator, and the impact of a great story.    Richard says “I am passionately enthusiastic and curious about Canadian magazines and Canadian creators, and Off the Page is an outlet to satisfy that curiosity—to learn how great journalism is made and what journalists do to create that award-winning story. I’m very excited to be partnering with Masthead, long the publisher of record for Canadian magazine news, to share these stories with a wider audience.” IAB Canada Digital Courses. Tue, 17 Jan 2017 07:53:45 EST   Want to advance your skills? Beef up your credentials? Take your career to new heights? If so, register for one or more of the Q1 courses availble through the IAB. The IAB offers in-person courses on a variety of digital marketing subjects like programmatic trading, integrated digital marketing, digital ad operations, digital data solutions and many more.  All of the courses are vetted by industry professionals every quarter so you can be sure the information you receive is up-to-date and accurate. Plus, the instructors live and breathe their area of expertise each and every day, so you get instruction from experts with up-to-date, real-life experience. Yann Paquet appointed VP, Acquisitions & International Development of Quebecor Content Mon, 16 Jan 2017 22:30:50 EST    France Lauzière, Senior Vice President, Quebecor Content, and Vice President, Programming, TVA Group, is pleased to announce the appointment of Yann Paquet as Vice President, Acquisitions & International Development of Quebecor Content, effective immediately.Yann Paquet has been responsible for television content acquisitions for all Quebecor group platforms since 2013. In his new position, he adds content and format exports and development of international business relationships and partnerships for Quebecor Content and Quebecor Media Group’s various platforms to his current duties. He will lead Quebecor Content’s efforts to bring the work of Québec artists to international audiences, in accordance with its mission. Magazines Canada and Canadian Business Media Merge Fri, 13 Jan 2017 12:47:49 EST Magazines Canada and Canadian Business Media formally announced their marriage into one association and was celebrated on January 12, 2017 at the Le Germain Hotel in Toronto. Magazines Canada will now have close to 400 titles with 125 in the B2B space. The two associations have been workng together since February 2016. The KRW Awards will also be under the Magazines Canada umbrella and will take a 1 year hiatus in 2017. Plans for the future in 2018 is under review.  (From L to R) Matthew Holmes, Magazines Canada CEO; Scott Jamieson, Magazines Canada Board Vice Chair and Director of Content and Engagement, Annex Business Media; Douglas Knight, Magazines Canada Board Chair; and John Kerr, CBMA President and Kerrwil CEO Squeeze cash from Facebook, Google, say Canadian news media leaders Fri, 13 Jan 2017 18:57:16 EST   This story was reported by the CBC and talks about how we can save Canadian journalism and to help the industry succeed in the face of the growing duopoly in digital advertising that is emerging with Google and Facebook.  The federal government has hired Public Policy Forum a think tank to support Canadian Journalism that will save jobs hopefully and make the industry sustainable. The final report will be released on January 26, but the CBC was able to access some of the preliminary findings that has a theme of protectionism.   Access Copyright now accepting research grant applications Fri, 13 Jan 2017 23:19:39 EST   Canadian writers, visual artists and publishers are invited to apply for the Marian Hebb Research Grant, administered by the Access Copyright Foundation. The Foundation awards Research Grants on an annual basis in an effort to support research projects that would be of interest to Canada’s writing, artistic and publishing sectors, and with the aim of producing a publishable work, staging an event or completing a study or report. The grant is named in honour of creative-community advocate and copyright lawyer Marian Hebb All applications must be submitted by February 1, 2017, in order to be eligible for consideration. More information on the Marian Hebb Research Grant can be found on the Access Copyright Foundation website.